“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” 

– Matt Goulart

The Process

Research

After meet and greet time is confirmed. I do research on the client's industry's top rated companies and why, current trends, consumers top complaints, demographic statistics, and local competitors.


Meet and Greet

I get a sense of who they are and why they do what they do. Listen to their unique concerns they are having and let them know if I think my marketing can help. We go over the budget and targeted length of campaign. ($5 a day and a two week campaign is the minimum I recommend)


Sleeping On It

After a few days of letting my empathy about their problems soak in. I brainstorm and I come up with a few campaigns for the client to choose from. If after a week I can't think of anything I let the client know but continue to think of way to solve their problem.

(Campaigns include ad sets targeted to different demographics and an ad set consists of a message page, a submission form page, and the thank you page.)


Diversifying for Algorithms

Once a campaign message is chosen, different variations of each ad set are created and uploaded to Facebook's ad manager. Where their algorithm uses them to optimize exposure to audiences that would most likely engage it. The more diverse the ads that are provided the better it can utilize this. I do this by uploading the ad with different styles and moods. While highlighting different amenities.


Live Report

Throughout the campaign a daily report is emailed to the client along with lead information generated by the ad.


Summary Report

Once the campaign is over, a summery report is given with the marketing data such as return of investment, demographic statistics, and a summery of leads generated.


Celebration

Then we meet and have a coffee and they tell me how such a great job I did.